Glossary

Clear and concise definitions of key terms, concepts and examples relevant to inbound marketing and lead generation for SaaS and CaaS Businesses operating in the B2B Market. It is designed to assist both novice and experienced professionals in ensuring a shared understanding of key terminology.

How to Use This Glossary

Terms are listed in alphabetical order for easy navigation
Each entry includes a definition and, where applicable, related terms
Cross-references are provided to help you explore related concepts

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Account-Based Marketing (ABM)

Account-Based Marketing (ABM) is a hyper-targeted B2B strategy where marketing and sales teams collaborate to identify high-value accounts and deliver personalized campaigns tailored to their specific needs. For SaaS/CaaS businesses, ABM focuses on decision-makers within organizations most likely to benefit from your solution.

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