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Glossary

Clear and concise definitions of key terms, concepts and examples relevant to inbound marketing and lead generation for SaaS and CaaS Businesses operating in the B2B Market. It is designed to assist both novice and experienced professionals in ensuring a shared understanding of key terminology.

How to Use This Glossary

  • Terms are listed in alphabetical order for easy navigation

  • Each entry includes a definition and, where applicable, related terms

  • Cross-references are provided to help you explore related concepts

I

Inbound Marketing

Inbound Marketing is a customer-centric strategy that attracts, engages, and converts prospects into loyal customers by delivering tailored, value-driven content and experiences. Unlike interruptive outbound tactics (e.g., cold calls), it focuses on earning attention through relevance, trust, and solutions aligned with your audience’s needs.
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I

Inquiry Qualified Lead (IQL)

An Inquiry Qualified Lead (IQL) is a prospect who has shown initial interest in your product or service (e.g., downloading a resource, subscribing to a newsletter) but has not yet met the criteria to become a Marketing Qualified Lead (MQL) or Sales Qualified Lead (SQL).
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